From Knowledge to Value - Unfolding the Innovation Cube
A Balanced Approach to New Product Development
An illustrated guide
Ron Dvir, Edna Pasher and Norman Roth, Editors
From Knowledge to Value - Unfolding the Innovation Cube is a unique journey into the complex and challenging world of a critical core competence in organizations: New Product Development.
The book is the culmination of a project by The NIMCube consortium, reflecting the collaboration of experts from 6 countries. The consortium was formed in 2000 to develop a methodology and supporting software for effective and efficient innovation management in organisations.
The book conceptually clarifies the 6 facets of innovation:
The Reuse of exiting knowledge
The Invention of new knowledge
The Stakeholders contribution
The Performance of New Product Development – outcomes and bottom line results
The Exploitation of the new product
The Ecology where it all happens
The book offers a comprehensive set of tools to improve NPD performance in organizations, to speed up innovation processes, and to create value from new ideas - fast. It presents a unique Performance Management System that was developed as a concrete infrastructure for innovation management and measurement.
Detailed descriptions of real case studies enrich the concepts and make the complex and intangible ideas come alive.
Seven thinkers and practitioners, who are at the cutting edge of knowledge management, innovation management, and performance measurement, present their perspectives on the issues raised in the book.
The lively graphics and illustrations that enrich the insights in the text reflect the consortium’s philosophy that visualization is an effective method of conveying, and absorbing, new ideas.