Are you Ready to Disrupt-It?

An illustrated guide to Disruptive Innovation

Edited by

Ron Dvir, Fiona Lettice and Pete Thomond

With Carol Webb                                   Illustrations by Arye Dvir

‘Are You Ready to Disrupt It?’ is a unique knowledge safari into the wilderness of a new type of innovation which has emerged in the business world as well as in the research arena: Disruptive Innovation.

The book is the culmination of a project by The EU Disrupt-IT project consortium, reflecting the collaboration of experts from 6 countries. The consortium was formed in 2002 to develop a methodology and supporting software for enabling and catalysing the creation of new products, services and business models which have the potential to disrupt their markets.

The book conceptually clarifies some of the phenomena related to the realities of disruptive innovation, like:

q       “Low-end” market vs. New market disruptive innovation

q       Technological vs. Business Model   disruptive innovation

q       The challenge of “Crossing the Chasm”

The book offers a comprehensive toolkit to foster disruptive innovation: this includes a “Knowledge Safari”,  “Idea Pipeline software”, a “Disruptive Portfolio Management Tool”, an “Opportunity Recognition Workshop”, the “DI Compass” and an “Innovation Ecology Portal”.

Detailed descriptions of real case studies complemented by a utopian urban story enrich the concepts and make the complex and intangible ideas come alive.

The lively graphics and illustrations that enrich the insights in the text reflect the consortium’s philosophy that visualisation is an effective method of conveying, and absorbing, new ideas.

The Disrupt-IT project was co-funded by the European Commission Information Society Technology (IST) programme, which is a fertile ground for leading edge Knowledge Management research.